Husky, a Canadian manufacturer of injection molding systems, has created an enviable position in the market of plastics processing equipment. The company builds the highest performance in business and charges a hefty premium for them. Husky has experienced steady growth and record profits in 1996, when competitors are attacking its main markets. As financial results deteriorate rapidly, founder and CEO Robert Schad must decide how to defend Husky traditional markets and whether to go beyond these markets. "Hide
by Jan W. Rivkin Source: HBS Premier Case Collection 23 pages. Publication Date: May 14, 1999. Prod. #: 799157-PDF-ENG
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