The note introduces the behavioral and psychological aspects of consumer acceptance price. Begins with an overview of the traditional economic approach to pricing products and consumer prices recognition - namely, that consumers need to be ready at any time to get the perceived value of the product exceeds the price. This is a purely economic approach to doubt, and the notion of the transaction, "justice" is introduced as an additional component of the consumer price acceptance. After a pair of vignettes, behavioral side prices for the products examined in some detail. In the end, the traditional economic outlook product prices, combined with behavioral or psychological point of view, to provide a more realistic understanding of how consumers respond to the price of the company decisions. "Hide
by John T. Gourville 12 pages. Publication Date: May 25, 1999. Prod. #: 599114-PDF-ENG
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