Introduction

Service is another form of transaction for providing services which are intangible goods meaning that they have no physical appearance in exchange for money. Services are not perishable and cannot be stored for future usage. The key characteristics are defined by five “I’s” which are intangible, inseparability, inconsistency, inventory and involvement. A service is mainly measured by its quality and its delivery. There are many types of services such as educational, telecommunication, repairing, concert, internet and many others.

Education is one of the services and a process for developing the necessary skills, knowledge, values and beliefs to a person. The methods for educating a person is through discussions, storytelling, past information, teaching and training. Education is one of the most contributingfactors in the evolution of humans. Education consists of formal and informal education.The formal education is conducted through classroom and is provided by professional and trained teachers.

Whereas the informal education is through e-learning courses, textbooks or conducting workshops. Education has been divided into many stages for enhancing a person’s knowledge and skills. The stages consist of kindergarten, school, high school, college and university. There are many other educational forms of learning such as informal education, self-learning, indigenous educations and many other alternatives.

Marketing is one of the most important activities which is related to the buying and selling of goods and services. The term marketing is associated with selling, advertising, pricing, promotion, and delivering the products to the people. Mainly marketing mix consists of 4 P's which are:

Product
Price
Place
Promotion

The four listed marketing mix are the most important factors for developing a strategy for marketing the product. The main strategy for marketing is selling the right product at the right time with the right place and following up with proper promotion techniques. Marketing research is also important for companies in conducting the necessary research for gathering data and in developing effective strategies.

Service Marketing In Education Focused In Uae Harvard Case Solution & Analysis

Service marketing is one of the branches of marketing. Service marketing refers to the development of marketing strategies and techniques for selling services. Service marketing is used by the organization which provides services to the customers in exchange for selling. Such companies are telecommunication, internet service provider, repairing services and others. There are seven service marketing mix which are the modification of the 4 marketing mix and following are the seven marketing mix:

Product
Pricing
Promotion
Place
People
Process
Physical Evidence

The demand for education is always greater than the supply which is critical for the institute in conducting service marketing for education. The competition is significantly increasing in education throughout the world as many new institutes are being established for providing educational services.

Service Marketing Mix of Education

Referring to the marketing mix in education, there are four major factors which influence the educational sector. In terms of the product, the quality of education, the institute’s brand name and diversified product line by providing a different range of services and product under one roof. In terms of placement, the total area the educational institute is covering,its location, its distribution channels and its accessibility.............

This is just a sample partical work. Please place the order on the website to get your own originally done case solution.