In light of the major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust your strategy. After the deal between AOL and Netscape, Excite and @ Home, Infoseek and Disney, and tooling and NBS, Yahoo! faces the prospect of being the last portal without significant partner. Students must deal with the benefits and costs of integration in the rapidly changing world of the Internet. Special attention is paid to the interaction between Yahoo!, functions and effects of these interactions on firm flexibility. "Hide
by Jan W. Rivkin, Jay Girotto Source: Harvard Business School 27 pages. Publication Date: July 10, 1999. Prod. #: 700013-PDF-ENG
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