American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter, to improve the experience of members of the cards and to reduce its cost of acquiring customers. Basic parts of the history of this partnership, American Express considers own social platforms, says American Express "plans for the future in the field of social policies. He then presented the students with two options related to future versions of the Amex and asks them to choose one." Hide
by Mikolaj Jan Piskorski, David Chen Source: Harvard Business School 24 pages. Publication Date: April 12, 2012. Prod. #: 712447-PDF-ENG
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