The Report Of The Core Target Market Assessment And Customer Discovery Research Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Introduction:
In the modern era, Saudi Arabia leads increasingly furnished and prevailing lifestyle. The customers are highly elevating the importance of increasing and expanding their shopping habits to address the high standard of living. Despite all of the inevitable circumstances and financial crises,Saudi Arabia is one of the most prominent target markets for the stuff andfurniture products.
Due to the high investment opportunities in Saudi Arabia, the furniture industry is identified as the most leading and foremost industry all around the world.
In Saudi Arabia, the construction sector of the country seems to be owingthe highest share in the market of the country, which tends the furniture market to grow at a rapid pace. Due to the booming and increasing activities of the sector, the furniture demand gets increases. As the country has potential to welcome the new entrants in the market, it ponders the new and existing market player to compete in the competitive business world (Research and Markets: Saudi Arabia Furniture Market Forecast to 2017, 2013).
Core Target Market Segmentation Assessment
One of the most crucialactivities that have to be performed is to narrow the gaze by identifying and pondering the target market. The product should be evaluated in terms of who will be willing to use the product. The focus and elevation to find the targeted audience should be sharpened(Cohn, 2015).
The Report Of The Core Target Market Assessment And Customer Discovery Research Harvard Case Solution & Analysis
The household demands for the furniture products and equipment will be increased due to the increasing population, wealth, increasing spending on the furniture products, and declining cost will lead the higher demand in the coming and foreseen years.
The demands for office furniture tends to be increased because the new entrants will more likely enter into education, manufacturing, education and energy sectors.
Another sector is retail that can increase the demand for furniture due to the advanced and latest furnishing and fit-out solution for both the local shops and malls. The interior designing trend is vast increasing in all around the world due to which the growth potential for furniture industry is increasing and expanding at a rapid pace.
Saudi Arabia always welcome the high standard supplier and it is considered as one of the largest and prominent markets in the Middle East. Due to the wealth, the country is moving forward to adopt the changes. The families are highly depending on furnishing and decorating their home and to make their home more attractive, furnished and eye-catching. Due to the cultural norms, the residents of the country more likely to spend their time in their homes.
In Saudi Arabia, the population is growing and it is expected to grow approximately 40.4 million till 2050. The working age group also tends to increase 74.2 billion in 2035. The age group of 0-14 comprises 32.4% of the total population whereas the 15-64 age group comprises the maximum share of the overall population of the county. The age group of 65+ contributes 2.8 percent in the total population..............