Athena Health Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Athena Health Case Study Solution

The case illustrates the innovative idea to improve the healthcare segment and implementation of technology in Indian market initiated by Bush and his colleague Todd.The company’s main objective has been to serve the parent market Boston and Indian at the same time with technological innovation that it has brought into the health care segment. Such project includes the Athena net, that the company stated to offer the practitioner with the ease of managing the billing revenue cycle and patient history that would give them the edge in improving the overall performance of the health care sector.Though the company experienced greater sales flux but failed to generate substantial market awareness.This created a problem for the company to sustain the business model in fast growing economy since the government has regularized the policies to support the innovative business models.

In addition to this, Athena healthcare also started Athena clinical to offer the clinical service while on the other hand inaugurated its flagship product Athena collector simultaneously. This created a strong competition between the two brands in acquiring the right amount of resources and the efforts and thus hindered the full scale production and strong presence in the market..

Athena Health Harvard Case Solution & Analysis

Keywords: Athena health care, Market awareness, SWOT analysis, Innovation

Goals

Following are the goals of Athena healthcare:

The first and foremost aim of the company is to offer an extensive healthcare solution to the practioneers and the doctors in managing the operations of the healthcare and in maintaining the patient record system and revenue cycle.
It also aims to offer the billing solution to the healthcare providers through the internet that would save cost and also improve the overall patient management hence will offer the cost effective solution to the healthcare segment.
The Athena care also aims to help the women health care management by developing the comprehensive healthcare metrics so to reduce the caesare an rate in hospitals and hence improve the operations and management of the healthcare segment.
In addition to this, the Athena health also aims to offer the ease to the doctors and the practioneers in such a way that on one hand it increases patient care rate, while on other hand improve the care management techniques that saves costs and enhances the overall performance and productivity of the healthcare segment.
Also, we do know the goals and demands of the customers that are basically the practitioners and doctors, which is to have the efficient innovative method that could reduce the cost and manage the patient data efficient, that in turn could be succinctly used to improve the diagnosis and comprehensive healthcare metrics.
Lastly, it also aimed to offer the one-tab solution to the practioneers and the patients both at the same time. Such strategy will require the company to gather the patient data while on the other hand create data base for the doctors to examine the patient’s history and other aspects through one channel.Hence saving time, efforts and cost.

Market

Question: 6

In the current situation, Athena health care group should not enter into developing or pursuing a new product in the market.It is due to the fact that its existing product like Athena net is generating substantial sales yet requires heavy amount of cash resources to fuel the operations. Establishing a new product at this time will not only diode the resource among the two products but will create scarcity of resources that will ultimately result in low performance of not one but both the products, making no substantial mark in the market and hence leading the brand towards dilution and low brand value.

Question: 7

Yes, Athena health has other options too,it includes Athena clinical and Athena collector or Athena community.

However, in the current situation, since the company has already started the Athena clinical and Athena net both at same time, it is better to restrict the operations to hence two brand at a time and develop a strong market presence and market awareness through these two brands.

Question: 8

No, in current situation, Athena health should remain focus to Athena clinical and Athena net and develop these brands to compete against the reputable and well established brands. In doing so, it should increase the brand focus in serving the right customers and clients’ base, which will ultimately increase the brand value in the market, offering the competitive edge in the market.In addition to this, instead of expanding the portfolio, the company should strengthen the core features of the existing brands to develop a distinctive value proposition. This will help the company in developing a clear brand image in the mind of customers and will also increase the market share substantially.

Question: 9

If Athena health care wants to pursue a new product, it should be Athena community.

It is due to the fact that since the model offers the lab test facilities, it can drive the profits from the doctors as well as the laboratories both.
In addition, in the current situation, the doctor bears the 100% cost of the clinical tests yet receive 50% value,the Athena community model will allow the doctors to reduce the cost to 50% and receive the full value in return, and similar is the case with the clinical industry...........

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