Deal with emerging high-potential business, which is conceived of two students MBA, who have no experience in the industry, where they believe they have found their niche in the exciting new product - a technology platform that allows consumers to pay for goods and at the same time participate in loyalty programs, using any type of mobile phone. Proposals in the first place with the construction of contacts and gather resources. Also covers career choice, team building, venture capital, and advisory councils. "Hide
by William D. Bygrave, Carl Hedberg Source: Babson College 17 pages. Publication Date: January 1, 2000. Prod. #: BAB070-PDF-ENG
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