Newell Co, multi-billion dollar company solutions in hardware and home products, office products and household items, considering a merger with Rubbermaid, a well-known manufacturer of plastic products. Newell was a great success in the growth of the acquisition. Rubbermaid would mark a quantum step in this program, but equally, will be a serious challenge to the creation of Newell to integrate and strengthen the gains. Corporate strategy and the benefits of being studied, in particular by Collis and Montgomery frame to determine whether the proposed merger a step too far. "Hide
by Joseph N. Fry Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: January 1, 2000. Prod. #: 900M10-PDF-ENG
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