ES technology began in 1976 as a store in Tempe, Arizona, sales of personal computers sets for lovers. Twenty years later, revenues exceeded $ 3.5 billion, and the business has evolved from a computer store for resellers wizard and complete product integrator of information technology. At the material time, the founder (who remains as CEO) must decide whether or not to reinvent the company again to get online "conductor" for information technology (IT). "Hide
by Lynda M. Applegate Source: Harvard Business School 27 pages. Publication Date: February 4, 2000. Prod. #: 800295-PDF-ENG