Priceline.com is a new concept of setting a price shift from sellers to buyers. The company aims to use its patented process of ad units on behalf of demand prices to suppliers in many categories. This case focuses on its initial use in the aviation industry. "Hide
by Robert J. Dolan Source: Harvard Business School 12 pages. Publication Date: February 15, 2000. Prod. #: 500070-PDF-ENG
Related Case Solutions & Analyses:
PeopleSoft Finally Accepts Oracles Offer (B)
Ping An of China: The Making of an Insurance Giant and a Leading Chinese Integrated Financial Services Group
On Becoming a Board Member
Akamais Underwater Options (B): The Decision
Net.Genesis Inc.
Safe Food Act: Consumer Groups Perspective
HUAWEI IN CANADA: CAN IT BECOME A TRUSTED PLAYER?
M&M Pizza
Cummins Strategic decisions
TSE International Corporation
