Mauricio Santillan, regional vice president for Latin America division of Microsoft, presented a new system of performance measurement to help our country's leaders to develop and monitor policies. Microsoft priorities in Latin America are introducing a completely new corporate package of database software and the development of strategies to combat software piracy. Santillan used measuring system motivating the country's leaders to create locally-relevant strategies that are in line with the global priorities of the region. This case shows how the balanced scorecard can be useful to help managers in emerging markets learn about the importance of strategy and become a better general managers. It also shows that the system of strategic dimensions can be implemented even in an environment where reliable data are difficult to acquire. "Hide
by Robert S. Kaplan, Alberto Ballve, Antonio Davila Source: HBS 15 pages. Publication Date: February 24, 2000. Prod. #: 100040-PDF-ENG
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