Heartport, entrepreneurial medical device manufacturer, has introduced several innovative systems for minimally invasive heart surgery. Despite initially high expectations, the company struggled to get its technology adopted by surgeons. The latest CEO, the third in less than four years to figure out how to turn the young company. This case describes a method of Heartport performing minimally invasive heart surgery, as well as a rival treatment of cardiovascular diseases. Describes the evolution of the company, its product strategy, and its status in the period 1991-99. "Hide
by Gary P. Pisano, Shoshana Dobrow Source: Harvard Business School 27 pages. Publication Date: Mar 03, 2000. Prod. #: 600020-PDF-ENG
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