The purpose of this case, to describe the entry of the existing value chain and how the Internet has allowed the company to create value for its users. The case is considered the insurance industry, changes in the industry, and the effect CATEX had on the industry. "Hide
by Kenneth Eades, Dana Clyman, Carolyn Cooley Source: Darden School of Business 7 pages. Publication Date: March 29, 2000. Prod. #: UV4033-PDF-ENG