Companies must compete in all dimensions at the same time cost? Or managers can choose among market segments and deploy various strategies to meet the needs of customers? Operating system can not exceed the time for all aspects of the cost - the cost, time, quality and flexibility. The authors consider the three companies, similar to the product, geographic location, equipment shop, skills of employees and customers, and all three companies have survived for at least 20 years and is one of the 25 best companies in the industry group. Comparison of the three in terms of key strategic advantages, disadvantages, fixed cost, lead time and the commitment of the staff strongly supports the need to compromise on the size of competing value in operation (although all three realize that they have to meet certain standards of the industry, such as the quality of delivery and time). Thus, not only compromises exist, but they have a significant competitive impact - trade-offs are strategic in nature. In the end, the company falls into the "productivity frontier" for which he can not continue to improve all aspects of performance simultaneously. "Hide
by All Pagell, Steve Miller, Robert B. Handfield Source: Business Horizons 9 pages. Date : May 15, 2000. Prod. #: BH049-PDF-ENG
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