This case examines the entry of Apple into the Indian tablet PC market. Despite the fierce competition in the tablet market, Ipad from Apple invariably become a market leader in many countries around the world. This event offers students a unique opportunity to understand the reality and the results of entering the new market and lose the coveted "market leader" position in India. "Hide
by Sanjeev Prashar, Adeshwa Raja Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: 02 May 2012. Prod. #: W12970-PDF-ENG
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