Dell Computer Corporation manufactures, sells and services personal computers. The company sells its computers directly to its customers and build computers after the customer's order. This build to order model allows Dell to have a much smaller investments in working capital than its competitors. It also allows Dell to more fully enjoy the benefits of lower prices for components and introduce new products faster. Dell has grown rapidly and was able to fund the growth in its working capital efficiency and profitability. This case emphasizes the importance of working capital management in a rapidly growing company. "Hide
by Richard S. Ruback, Aldo Sesia Source: HBS Premier Case Collection 7 pages. Publication Date: August 16, 2000. Prod. #: 201029-PDF-ENG
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