Amazon.com Inc. Retailing Giant to High Technology Player Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Amazon.com Inc. Retailing Giant to High Technology Player Case Solution

Historical and Current Information

Amazon was founded by Jeff Bezos in 1994 with the vision of becoming like a natural phenomenon. However, before its diversification it was only an online bookseller company that sold its first book on the market in 1995. Similarly, the company started to offer 1 million books online to subscribers over membership.

However, due to its tremendous growth in the market, it went to offer its initial public offering in 1997.On the other hand, company started to diversify its offerings in the market through various products that it sold online to customers, provided online platform for the small business enterprises, and retailers to sell products online through utilizing amazon’s web services that it started to offer all retailers at various types of options, that were cheap and reasonable for the retailers in the market.

Beyond company’s own offerings, it went on offering online services that contributed to the huge success of the company.Meanwhile, the company’s important factor that contributes to its huge success was it's online retailing services, and the customer services online. Where, Amazon has been continuously focusing, and collecting data through various ways like customer's preferences, interest, and their purchasing history.

So, Amazon used data to show selected products to the customers as per their preferred or recently searched items, or they have an interest in those products. Indeed the customers were shown the products that were related to or those that they had recently searched or similar products that have already been purchased by other customers.

Furthermore, Amazon tightened their customer base to connect with Amazon more often. They did not allow to create vacuum in the market that could have been a potential opportunity for the competitor in the market that could have to create significant challenge in the market. Hence, Amazon customized its business model that best fits the market and attracts the customers in the market.

Consequently, the Amazon started to sell various categories of products online like DVDs VHS, and blue-ray discs, and other products that have been offered by the retailers at the website of Amazon. Similarly, it also provided the convenience in payment methods that reduced the burden on the retailers, and Amazon gained more confidence of the retailers.

Meanwhile, the Amazon charged its fees on the profit per product sold online.Moreover, the amazon’s vision was clear to become a real Amazon retail market on the face of earth whereas the company was in pursuance of the mission that it needed to become a potentially low cost online retail company worldwide.

Therefore, the company acquired many other competitors and formed strategic alliance partnerships to increase the market share by competing with the largest competitors in the market.Therefore, Amazon successfully diversified its products category online at lower costs than the competitors has been offering to the market to diversify its customer's mix. Similarly, in 2007 company successfully launched its product in the market.

Kindle fire, which was an electronic reader that allowed to subscribe customers to have access to the books by rental. It boosted the sales of Amazon and challenged the market share of the Apple in the market. The product was also used for various purposes such as other features of the market competitor's products.

Therefore, through 2010, amazon’s net sales were from books, music, DVDs/Video products, digital downloads, video games, magazine subscription, and other electronic items, and general merchandise from home and garden supplies to groceries, apparel, jewelry, health and beauty products, outdoor equipment, sports products, and auto industrial supplies as well.

Through its diversified portfolio of the products, the company offered its credit card with the association of Chase bank. Similarly, it became company’s core competency in that market to compete against the market players.Meanwhile, amazon’s web services and acquisition of key players in the market allowed entering the international market efficiently to gain the market share.

Amazon.com Inc. Retailing Giant to High Technology Player Harvard Case Solution & Analysis

Similarly, its vision to become a natural phenomenon meant offering products at lower cost,online availability of everything with easy access and with same day delivery service in the USA.This is almost about r to be fulfilled as Amazon is becoming an online retailer having presence worldwide wherewithal category of products being offered...............

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