June 30, 2011, Research In Motion (RIM) co-leaders Jim Balsillie and Mike Lazaridis, suddenly face a serious public control, not from competitors, market analysts or consumers, but from one of their leaders. In an attempt to be heard, an anonymous senior official level RIM sent an open letter to both Balsillie and Lazaridis, but the letter was sent to the online technology news provider Boy Genius Report (BGR). According to BGR, RIM employee identity source, the full contents of the letter were presented online article BGR, which has spread rapidly in the media. Detailed content of the open letter, provided various outspoken critic management RIM, product development and cultural workers. In addition, employees are also offered a personal understanding and outlined specific actions necessary for RIM to improve and wanted to see the company regain its once-dominant position as the industry leader. In the year in which RIM has faced pressure from reductions in market share, failed product attempts and sinking stock prices, Balsillie and Lazaridis are needed to determine how to respond to the demands of writing in public, but more importantly, how to communicate with employees within RIM . "Hide
by Jana Seijts, Paul Bigus Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: 03 May 2012. Prod. #: W12914-PDF-ENG
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