Describes the launch and first year of difficulties Freeport Studio, Unit LL Bean, founded in 1998 for the sale of women's clothing catalog. First-year sales were well below plan, and projected profits did not materialize. Fran Philip should identify the problem and plan what needs to be done to make the unit profitable in year two. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rajiv Lal Source: Harvard Business School 27 pages. Publication Date: September 5, 2000. Prod. #: Five hundred and one thousand and twenty-one-PDF-ENG
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