A description of the challenges facing the Internet site associated with the largest seller of Canada bricks and mortar. Presents a variety of lenses for the study of economic models online compared to traditional book-selling business, and asks students to identify the marketing levers that can drive the business model. "Hide
by Michael J. Roberts, Rajiv Lal, Walter J. Salmon Source: Harvard Business School 25 pages. Publication Date: September 20, 2000. Prod. #: 801158-PDF-ENG
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