Bush Boake Allen, taste and aroma of the company, is considering strategic options that will integrate customers in their innovation process through a potentially dangerous Internet technologies. Since this approach can lead to dramatic changes in the company's business model and relationships with clients around the world, Julian Boyden, president, CEO and chairman, faces serious opposition from senior managers. "Hide
by Stefan Thomke, Ashok Nimgade Source: Harvard Business School 23 pages. Publication Date: November 6, 2000. Prod. #: Six hundred and one thousand and sixty-one-PDF-ENG
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