After 50 years of successful growth, mainly the acquisition, Dean Foods, the second largest dairy processor of the country, has created a unit to develop and sell branded products at the national level. Can $ 4 billion companies rely on $ 300 million increase vehicle? This is the best way to respond to the prevailing trends in the food retail industry? Maybe Dean, known as a private label manufacturer of liquid milk, to make the transition from the goods, branded, value-added products? "Hide
by Ray A. Goldberg, David E. Bell, Kim Slack, Ann Leamon Source: Harvard Business School 24 pages. Publication Date: November 30, 2000. Prod. #: 901007-PDF-ENG
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