The food industry is becoming more complex, and as genomics and other factors ensure quality control from producers to consumers in the food chain, the beef industry has been one of the latest product systems for the organization of vertical systems to meet the needs of consumers of high quality, consistently tender beef. The desire to ensure traceability led Friona Industries to develop partnerships in the vertical chain to achieve these results with the Case-Ready Meat Supermarket and consistent supply to institutions such as McDonalds. "Hide
by Ray A. Goldberg, Carin-Isabel Knoop, Cate Reavis Source: HBS 16 pages. Publication Date: December 1, 2000. Prod. #: 901009-PDF-ENG
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