Description of the online business model portal. Analyzes the model by focusing on the tactics used to acquire new users, enable new users to repeat visitors, and monetize user traffic. Explains portals income and expense drivers and their implications for an aggressive growth strategy. Finally, it discusses the challenges facing companies that seek to develop portals for new Internet access technologies, such as wireless data and interactive TV. To accompany the training cases on the website on the internet courses on strategy and e-commerce. Provides background on the site's business model portal, and explains how it differs from other business models online. Considers strategic choice that portals typically face. It also describes how portals can add value as consumers adopt new technologies, such as wireless data and interactive TV. "Hide
by Thomas R. Eisenmann, T. Sanjay Pothen 29 pages. Publication Date: December 15, 2000. Prod. #: 801305-PDF-ENG
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