Shopping Online for Freedom Control and Fun Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Consumers shop online for a focused and experience reasons. However, targeted motifs are more common among online shoppers than empirical reasons. This article identifies and discusses the attributes that contribute to the targeted online stores, including accessibility / convenience, choice, availability of information, and lack of adverse social or retail sales by trading partners, such as spouses. It is important to note that consumers report that shopping online leads to substantially increase the sense of freedom and control over online store. Although consumers are likely to describe the forum, and not online stores in empirical terms, indicating that the empirical motivation for shopping online appears. In addition, while closing the deal on the web is one of the most important e-commerce goals, companies should not lose sight of the continued importance and power of their Web sites, as information and communication vehicle. "Hide
by Mary Wolfinbarger, Mary C. Gilly Source: California Management Review 23 pages. Publication Date: January 1, 2001. Prod. #: CMR191-PDF-ENG