In late 1998, Amazon.com founder and CEO Jeff Bezos is considered the next steps for his company. Having secured a leading position as a leading online seller of books in the U.S., Amazon.com has now moved in a product category CD and video of the year. After expansion in the UK and Germany, and has 6.2 million members, what new product categories Amazon.com has expanded during 1999? Consumer electronics? Travel? Toys? Software? The possibilities are endless, but Bezos knows the company needs to focus on the selection of several categories and works well for those chosen. "Hide
by Jeffrey F. Rayport, Dickson L. Louie Source: HBS 15 pages. Publication Date: February 1, 2001. Prod. # 901 021-PDF-ENG
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