Marshall Field analyzes the efforts to develop the market for mass retailers in late 19th-century Chicago. Consider extensions of Chicago in 1860 and, in this context, as the field crossed by itself, so that, to build a wholesale and retail business. Concentrate efforts on the field and his partner Levi Leiter to build large-scale regional and then the national market for the business of distribution and significant financial, managerial and strategic challenges they face. This case examines how the field and its partners to build strong, meaningful brand for the company. "Hide
by Nancy F. Koehn Source: Harvard Business School 31 pages. Publication Date: February 2, 2001. Prod. #: 801349-PDF-ENG
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