WaveRider Communications, Inc, Toronto-based company, has been the goal of becoming the global leader in wireless technology development, sales and support services, enabling service providers to wireless Internet. It has recently launched its "final solution Mile", offering internet providers the opportunity to provide wireless Internet access at broadband speeds in the unlicensed 2.4 GHz spectrum. Industry wireless Internet access has been relatively untapped, and vice president of marketing WaveRider wondered whether the company, as it started the phase of growth, it is necessary to seek an alliance with a rival technology companies. To determine the feasibility of this idea, it has to classify the contest, read customer barriers and to assess which technology was best. "Hide
by Scott Schneberger, Ken Mark Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: February 7, 2001. Prod. #: 901E08-PDF-ENG
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