Tim Williams, the new CFO of a publicly traded company enterprise software company, is trying to restore the reputation of the company for reliable financial statements after the authoritative statements of the financial crisis. Crisis prevention starts with income deficit, which precipitated a sharp drop in the share price, the culmination of an investigation by the SEC and several lawsuits shareholders. Armed with the understanding of the business model of the company, the sales cycle and revenue recognition policy, Williams must piece together why the reporting of the crisis occurred. He must assess how these different factors interact to contribute to the crisis of the company, and what policies and business practices under his control can be changed to prevent future financial reporting issues. Want to restore confidence in the company with the financial community for the first time, CFO publicly traded company, Williams should also try to understand the role of regulators and intermediaries in the capital markets - in particular, the financial analysts.
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by Amy P. Hutton Source: Harvard Business School 10 pages. Publication Date: July 2, 2001. Prod. #: 102013-HCB-ENG
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