This case contains instructions for the practical analysis exercises. The event is to identify customers with a high value online store in order to give them VIP treatment. Exercise uses purchase data for 60,000 customers. Background described in section "Support eTots.com" (UV2916). "Hide
by Phillip E. Pfeifer, Ichiro Shiraki, Paul W. Farris Source: Darden School of Business 2 pages. Publication Date: August 9, 2001. Prod. #: UV2918-PDF-ENG
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