In the case described various strategies initiated my Ms. Murville as it tries to fix the problems highlighted in the case. This case study develops thinking and a new approach to the market and Telezoo describes how the plan was executed. In addition, in the case describes aspects of B2B exchanges and develops an argument which speaks Telezoo. The case also discusses the role of the Internet in the development of a comprehensive go to market strategy of channels. "Hide
by Robert Spekman, Neil Campbell Source: Darden School of Business 9 pages. Publication Date: August 14, 2001. Prod. #: UV2920-PDF-ENG
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