Executives and managers of key software modules IBM fight to make IBM the best players in the post-computer era. When a plug-in is a visionary product with the potential to create new positions the company management, resulting in an epic conflict in the market among market forces, representing several different divisions IBM. "Hide
by Michael L. Tushman, Charles A. O'Reilly, Robert Chapman Wood Source: Harvard Business School 14 pages. Publication Date: August 24, 2001. Prod. #: 402016-PDF-ENG