Since going public, AOL was disclosed on a quarterly basis of additional metrics to give analysts and investors a way to track the growth of its customer base and the value created through their marketing efforts. These figures give talks management with sell-side analysts' attention and military analysts with the evidence they need to sell new business AOL, to a cunning institutional investors. This case raises in early 1998, when AOL goes on the ISP on income derived mostly from subscribers to get online media company with a significant portion of its revenues from online advertising and e-commerce. Since the company was taken over, the management has been addressed and that additional metrics to disclose, on a quarterly basis. The challenge is to select the parameters that gave the financial community a way of understanding the performance AOL as its business model has evolved, without limiting the flexibility of future AOL. Teaching Purpose: Provides an opportunity to discuss the advantages and disadvantages of additional disclosure as a learning tool for Wall Street about the evolving business model of the company. Withdrawn 08/15/02. "Hide
by Amy P. Hutton, David Lane Source: Harvard Business School 10 pages. Publication Date: October 25, 2001. Prod. #: 102004-PDF-ENG
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