General Motors (U.S.) and Auto VAZ (Russia), in the spring of 2001, in the final stage of formation of a joint venture (JV) for the production of new cars in Russia, Chevy Niva. The car will be largely the result of Russian design and construction with limited input and icon GM GM Chevrolet. SP, if completed, will be a $ 300 million combined investment of the parties and have a completely new approach used in the penetration of foreign investors in emerging markets. .
This study Thunderbird Case. "Hide
by Michael Moffett Source: Thunderbird School of Global Management 13 pages. Publication Date: December 19, 2001. Prod. #: TB0167-PDF-ENG
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