HEB is a $ 9 billion grocery chain located in southwest Texas. This case focuses on the Private Label HEB strategy, product category, representing 19% of sales HEB and one who earns gross profit was 50% higher than the national brands. Market leader, HEB is facing increasing competition, especially from Wal-Mart, which aggressively entered the Texas market with a series of "supercenters." Although the case emphasis on HEB's own brands (Private Label), it is more widely raises important policy questions regarding the ability of HEB, to effectively compete in the new market conditions. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by V. Kasturi Rangan Source: HBS Premier Case Collection 23 pages. Publication Date: Feb 05, 2002. Prod. #: 502053-PDF-ENG
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