Molson Canada is Molson Canada, the best-selling beer in Canada. Previous ad campaign Canadian "Rant" was incredibly popular, which makes it one of the most successful ads for Molson for a long time and win numerous international and national awards advertising. Marketing team for the Molson Canadian to find a theme for the next campaign, and to decide whether to move to a more traditional beer advertising or support non-traditional topic Rant. "Hide
by Robert J. Fisher, Scott Walker Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: Mar 07, 2002. Prod. # 901A25-PDF-ENG
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