AOL Time Warner, which was billed as "the first fully integrated media and communications company in the Internet Age", raises the fundamental question of how value is created and captured by the merger of AOL and Time Warner. This case describes how different was from AOL Time Warner in the strategy, culture and performance, and allows detailed analysis of how value is proposed that by capturing interactions in the new company. Discussion of the interaction is divided into three levels: tactical, strategic and transformation. A key question to address is whether a merger of this kind is the most effective way to create value, or enter into contracts or other arrangements, equally well or even better. Rewritten version of the previous case. "Hide
by Stephen P. Bradley, Erin E. Sullivan Source: Harvard Business School 29 pages. Publication Date: March 12, 2002. Prod. # 702 421-PDF-ENG
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