In the spring of 2001, AOL, Cisco, Yahoo! and worked to improve the efficiency of the Internet in the public interest. Every company feels strongly committed to charity, making significant charitable donations and support a variety of active community outreach programs. However, the leaders of the three firms recognized the potentially greater impact that joint efforts can have a greater public good. Overcoming many obstacles to such cooperation that the company decided to create a network good, charity portal that individuals and non-profit institutions in the online environment can be used for charitable relief donations, volunteering, and citizen advocacy. "Hide
by James E. Austin, Liz Kind Source: Harvard Business School 23 pages. Publication Date: March 26, 2002. Prod. #: 302088-PDF-ENG
Related Case Solutions & Analyses:
Strategies Beyond the Market
DentalCorp Video
Mall of America (B)
The Practitioners Guide for Communications During Post-Merger Integration
Snibbie: Spit Happens (A)
Chipotle Mexican Grill, Inc.: Food with Integrity
LinkedIn Corporation, 2012
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad, Spanish Version
Students Helping Honduras
Poland’s Transition to Democracy (Summary Case)
