Advertising agencies Bradley Marquez created a successful niche ethnic markets deliver to their customers, corporate giants such as Compaq, Sprint, Texaco, and British Airways. The company operates in an aggressive growth mode, when, in 2000, the stock market bubble of the 1990s burst. Now, Andrew Lauder, chief operating officer, faces the possibility of a second round of layoffs and cuts "are not cutting fat, but cutting muscle," as Lauder. Being a public company means warning about upcoming layoffs violate the securities laws. "Hide
by Thomas J. DeLong, Vineeta Vijayaraghavan Source: Harvard Business School 8 pages. Publication Date: July 15, 2002. Prod. #: 403005-PDF-ENG
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