Describes the structure and evolution of the earth-moving equipment in the world industry in the post war era, focusing on the development in the 1960s and 1970s. Description of the company's strategy to become the dominant Caterpillar worldwide competitor (market share above 50%). Includes detailed information on the production of the cat, marketing research and development, and organizational policies. Concludes with a description of some of the environmental changes taking place in the early 1980's, and raises the question of how they could implement the company Caterpillar Tractor Co "record 1981 performance, and require changes to its highly successful strategy." Hide
on Christopher A. Bartlett, U. Srinivasa Rangan Source: Harvard Business School 21 pages. Publication Date: February 1, 1985. Prod. #: 385276-PDF-ENG
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