Federal Express is a small package of airline operating throughout the United States. After an initial high price, but now profitable. Management considers the services offered by the company, and believes that there is great potential for "Courier Pak," night document delivery is currently limited sales. Emphasizes the political line of the product and market analysis. "Hide
by Christopher Lovelock Source: Harvard Business School 14 pages. Publication Date: November 1, 1978. Prod. #: 579040-PDF-ENG
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