NTT DoCoMo was established in 1992 and went public in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how it revolutionized i.mode service the cellular phone market. "Hide
by Stephen P. Bradley, Matthew Sandoval Source: HBS 19 pages. Publication Date: October 17, 2000. Prod. #: 701013-PDF-ENG
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