AOL Europe has to decide how to respond to Freeserve, free internet service provider (ISP), which is signed by 1.6 million UK customers in the first six months. Becoming the leading provider in the U.S., AOL formed a joint venture with Bertelsmann to expand in Europe. By early 1999, the new company AOL Europe, has 2.6 million subscribers, but it falls short of the market leaders in Germany, France, and now the United Kingdom. This case asks how AOL Europe must respond to the call Freeserve and provides information on the economy providers, AOL, Europe's history and growth, and the UK regulatory framework to help students formulate their responses. Rewritten version of the previous case. "Hide
by David B. Yoffie, Mary Kwak Source: Harvard Business School 18 pages. Publication Date: August 14, 2002. Prod. #: 703409-PDF-ENG
