Elliot Katzman faced with the need to raise cash and reduce costs in order to develop its online amateur sports software, Myteam.com. Even with powerful allies, such as Little League and Coca-Cola, "big deals with big players" did not keep us from ending cash. Katzman was determined to keep his dream. "Hide
by John T. Gourville, Joseph B. Lassiter, Taz Pirmohamed Source: Harvard Business School 20 pages. Publication Date: August 21, 2002. Prod. #: 503026-PDF-ENG
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