Management team in Athleta tries to increase its own capital to the company in March 2002. Athleta is a catalog and online store sportswear women's clothing. The company has made significant progress, with expected 2002 revenues of more than $ 20 million, but it was not enough. Given the decline in the value of the stock market in early 2002, the company has limited ability to raise capital on favorable terms. "Hide
by William A. Sahlman, Taz Pirmohamed Source: Harvard Business School 21 pages. Publication Date: Sep 09, 2002. Prod. #: 803045-PDF-ENG
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