Casino gaming companies such as MGM Mirage, Harrah, and Park Place Entertainment must consider the potential impact of Internet gambling on their current operations. The apparent success of several gaming companies the Internet means that the potential of the global market can be significant. Each of the U.S. gaming companies took a very conservative approach to Internet games, hoping to maintain their long-standing relationship with the appropriate authority of the state game. However, non-traditional casino companies developed offshore Internet gaming operations to bypass traditional, land-based rules. Looking ahead, the traditional game companies should consider legalizing Internet gaming on a large scale, and their responses. "Hide
by Michael R. Pierce, Kevin Dennis Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: November 8, 2002. Prod. # 902A24-PDF-ENG