This case and Paramount Pictures: Transformers case dilemma established in December 2010 and represent industry consultants to think about how to sell the final payment on a very successful franchise of films. Both Warner Bros. Pictures and Paramount Pictures want to sell their movies to get the best gross (ie box office ticket revenue). Every company should consider scheduling the other players in the market. The cases also deal with changes in the industry. These include expanding the number of 3D-movies and the importance of the franchise films. "Hide
by Neil Bendle, Matt Boswick Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: July 5, 2012. Prod. #: W12145-PDF-ENG
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