Logitech: Launching a Digital Pen Harvard Case Solution & Analysis

Logitech is an international company that designs and manufactures computer peripheral products. Retail pointing devices unit director thinks about the development of the next generation of their devices, Logitech IO digital pen. With less than two months before the beginning of time, the director is still not sure what features are valuable to potential users that these potential users, and the applications for which the digital pen can be used. "Hide
by All Vandenbosch, Ken Mark Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: January 24, 2003. Prod. # 903A02-PDF-ENG

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