When its main products, gasoline additives lead, have been banned in most developed countries, the U.S. company introduced environmentally friendly, increase the octane number of gasoline additive - methylcyclopentadienyl manganese tricarbonyl (MMT). This product has been approved for use in Canada, but not approved for use in Europe or the United States, because of health problems. In response to public concerns about the environmental risk, the Canadian government passed a law that would ban the import and transport of manganese-based substances, including MMT. Faced with the possibility of losing both their current Canadian market and trade in other countries, the company is considering a political strategy. "Hide
by Tony S. Frost, Gerry Keim, David T. Wesley Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: February 18, 2003. Prod. #: 902M48-PDF-ENG
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